Sports Trend Brand "STARTER" Receives US$30 Million in Series B Financing to Accelerate Its Deployment in the Chinese Market
the global sports trend brand STARTER recently completed 30 million U.S. dollars in Series B financing, led by M31 Capital, followed by Disu Fashion, Yunjiu Capital, and old shareholders Sequoia Capital, etc. continue to increase, Qingtong Capital served as the exclusive financial advisor . After this round of financing, STARTER will accelerate brand promotion in the Greater China market, online and offline business layout and the establishment of a new retail system. STARTER was born in Connecticut, USA in 1971. It is positioned as a full-category sports trend brand with pure American street and American sports pedigree. The current global annual sales exceed 1 billion US dollars. STARTER focuses on pioneering spirit, American sports, hip-hop and street culture. Since 1976, it has successively won the authorization of many professional sports leagues including NBA, MLB, NFL, NHL, and became the first batch of production and sales with American sports league in the wo...